Food Truck Branding
Rolawala, an Indian street food concept originating from the UK, was introduced to Dubai in early 2018 by Al Khayyat Investment’s F&B division. The food truck made its debut at the popular Last Exit food truck park in Dubai. As part of the brand’s adaptation to the UAE market, a rebranding initiative was undertaken, which included the redesign of staff uniforms and a selection of new color schemes to align with local preferences and cultural nuances.
Dubai, UAE
